IWC Schaffhausen and Mercedes-AMG launch a performance engineering inspired chronograph

by | May 26, 2021 | 0 comments

DUBAI – IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004.

The first IWC Pilot’s Watch Chronograph in titanium is powered by the IWC-manufactured 69385 calibre movement and features a carbon fibre dial. IWC unveiled the new edition during a webcast conversation with IWC CEO Christoph Grainger-Herr, Mercedes-AMG CEO Philipp Schiemer and shared brand ambassador and racing driver Maro Engel.

The long-standing collaboration between the Swiss luxury watchmaker and the performance and sports car brand Mercedes-AMG, is grounded in many common values, including the pursuit of technical perfection and uncompromising quality. Both companies were created by visionaries with bold ideas. In 1868, Florentine

Ariosto Jones combined traditional craftsmanship with advanced industrial technology to redefine watch making in Switzerland. In 1967 in Grossaspach, Germany, Hans Werner Aufrecht and Erhard Melcher established AMG with a visionary concept of incorporating cutting-edge racing technology into road-going series vehicles.

“The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and long-lasting collaboration. It’s very rare to come across a company and people with so many common interests and values. Our commitment to craftsmanship of the highest level and our pursuit of emotional product experiences is what has united us since 2004 – and the Pilot‘s Watch Chronograph Edition “AMG” once again underlines our strong partnership,” said Philipp Schiemer, CEO of Mercedes-AMG.

“IWC Schaffhausen and Mercedes-AMG share both a passion for performance and design, as well as a commitment to engineering excellence down to the smallest detail. Over the last 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and we have created many lasting memories for our clients. Today we are proud to introduce Mercedes-AMG as a permanent feature of our Pilot‘s Watch Collection, starting with the Pilot‘s Watch Chronograph Edition “AMG”, explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

The Pilot’s Watch Chronograph Edition “AMG” was unveiled at a webcast hosted by Philipp Schiemer and Christoph Grainger-Herr. Both elaborated on their passion for racing, the values both brands share, and the sustainable future of watch making and mobility. They were joined by Maro Engel, brand ambassador of both brands, who brought in the perspective of a professional racing driver. The webcast can be watched via https://watches.iwc.com/amgwebcast.

The Pilot’s Watch Chronograph Edition “AMG” will be available for pre-order from 21st May online at IWC.com, through IWC boutiques and authorised retail partners. The timepiece is eligible for registration under the My IWC care program and thus benefits from a 6-year extension to the standard 2-year International Limited Warranty.

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