DUBAI – Titan Company Limited’s UAE customers can now join a more than 19 million-strong database of happy shoppers thanks to the launch of the company’s Encircle programme in the region. An industry-leading loyalty programme, Encircle welcomes five new members every 60 seconds in India, with customers earning a whopping 1(one) + billion points every year.
Anyone who shops at the recently opened 2000 square-foot Tanishq store in Meena Bazaar, Dubai can now accumulate and redeem points on every purchase. Tanishq Dubai houses an exquisite range of jewellery collections in 18K and 22K gold and diamonds, solitaires, kundan polki and coloured stones.
Customers can become an Encircle member with no additional fee and start earning points with their very first purchase. Points accumulation is easy and allows members to move up the tiers from silver to gold or platinum for increased and improved benefits and rewards.
“The beauty is that right from the first purchase, a customer can start earning reward points, enhancing their membership with each purchase. From special occasion offers, free jewellery cleaning in-store, and exclusive discounts, each member can enjoy a host of benefits,” said Kuruvilla Markose, COO-International Business Division, Titan Company Limited.
“Be it the growth of digital wallets, changing shopping habits due to a global pandemic or acknowledging the varied needs of our customers as we expand our footprint, all of these factors have contributed to the evolution of Encircle, which is now considered the best loyalty programme in its category in India. It is our holistic approach coupled with tangible benefits that will ensure we replicate this success in the region,” he added.
The Encircle program in the UAE is currently available to Tanishq customers but will soon be transformed into a unified loyalty programme in the UAE that will allow customers to accumulate and redeem points across Titan Company brands in various categories including watches.