DUBAI – Titan Watches has unveiled Pastel Dreams, a collection of watches for women that brings together contemporary styles and classic watch design.
Colour – obsession du jourColour is undoubtedly the watch industry’s obsession du jour and the season’s pastel trend has been embraced by Titan Watches. The soothing hues used in the collection bring a welcome calming note to sizzling summer days. Cool ice blue, misty violet, dusty rose, Tuscany tan, mint green and sand can be found on the soft suede-like straps, the premium velvety look and feel adding a touch of vintage glam. The collection brings together the classic with current fashion, minimalism with pastels. Also found in the collection is a rose gold-plated case and tone-on-tone dial, in elegant mother of pearl, fine sandblast for that shimmery effect or shaded for an ombre effect.
Accessories for self expression
“Our consumer research showed that women in the UAE are seeking accessories for self-expression. In this new collection, we have tried to capture the current trend for minimalism with pastel shades represented in interesting materials and patterns. We believe these watches perfectly capture the buoyant mood of women in the UAE,” said Vandana Bhalla, marketing head-international business division, Titan Company Limited.
The collection will be promoted on social media and via exciting store branding. Titan is also tying up with key influencers in the region to promote this collection.
Prices for the Pastel Dreams collection start at AED 195 and the watches are now available at Titan retail outlets across UAE, select Hour Choice stores, leading department stores, online marketplaces, and authorised retailers.