MUSCAT- Oman Arab Bank opened its new branch in the Wilayat Al Khaborah recently. The branch is conveniently located next to the Public Prosecution Office and hosts a large parking area. Opened to reinforce OAB’s strategy, the new branch enhances the customer experience and offers only the best in banking solutions.
Commenting on the opening of the new branch, Rashad Al Shaikh, Acting Head of the Retail Banking Division at OAB, said, “We are proud to see an increase in customers that joined the Bank from Al Khaborah. The relocation and revamping of this branch are in line with our strategic objective, which focuses on providing our customers with a comprehensive and integrated banking experience that exceeds their expectations, every step of the way.”
The new Al Khaborah branch features an enhanced brand identity, with a refreshed look and feel in line with all other transformed branches. Its contemporary design is accompanied by various exciting features and systems, which have been introduced as part of the Bank’s transformation strategy. Every aspect of the Al Khaborah branch, from the waiting area to the different sections of the branch, are aimed at delivering an exceptional, integrated experience for our customers. Special features such as screens that promote OAB’s latest products and services, private advisory spaces with moving monitors, and digital signature pads and ID card readers, all allow for a more personalised experience at our advisory stations.
Similar to the previous branches, the design inspiration is based on the ‘Omani Skyline’. White for local architecture, brown to signify desert sands and grey for the mountains. Blue glass overhangs complete the look and feel by reflecting the sky. Each distinctive design blends seamlessly, enriching the customer experience and offering an unmatched quality of service.
The new branch also features a dedicated reception desk, Majlis, and RM offices for “Elite” customers to provide them with an exclusive, private and memorable banking experience. The objective is to bring together distinct designs and meet the Bank’s transformational goals, which revolves around enriching customer experience based on the high-level of offered services.
“The Al Khaborah branch will serve our customers from its new location. Access to OAB’s digital banking channels, including the website, mobile app and WhatsApp platform, further allow our customers to choose their preferred option of banking with us, without compromising on the level of services and experience,” Rashad added.