MUSCAT – Al Jenaibi International Automobiles LLC (AJIA), the official importer of BMW Group vehicles for Oman, unveils its highly anticipated and completely refurbished showroom and service facility.As part of AJIA’s network expansion and commitment to accommodate existing and potential clients, the facility is an architectural milestone and set to become a truly memorable automotive destination. Customers will be able to feel the exclusivity, sophistication, and progressiveness the dealership offers across all touch points.The new landmark, which covers over 2,500 square meters, is designed with the customer in mind. The state-of-the-art facility features specific spaces for BMW, MINI, BMW M, MINI Next and BMW Premium Selection, as well as a fully-fledged service centre. The reimagined service reception has been meticulously integrated into the design concept, providing customers with the chance to view the repair team at work through glass panels in the lounge. The service centre comprises of 26 work bays, 8 of which will be exclusively for fast-tracked service, with the capability to service up to 120 cars per day. In order to adhere to customer’s needs throughout the whole ownership journey; the dealership also boasts a high-tech body shop, offering smart repairs and services.
Due to AJIA’s core values of community expansion and promoting joy, the brand-new showroom will become a destination for BMW and MINI enthusiasts. Created to offer current and new customers a more comfortable and personalised experience, BMW Product Geniuses will be on site to assist clients in finding the perfect vehicle to suit their lifestyle and needs, whilst supporting every individual before, during, and after every purchase.
Rachid Zamani, Managing Director of Al Jenaibi International Automobiles LLC added, “We are delighted to announce the opening of Al Jenaibi International Automobiles’ new and improved luxury showroom in Muscat. This state-of-the-art facility sets a new benchmark in the overall brand experience and will continue the tradition of offering ‘Sheer Driving Pleasure’ across the entire ownership period. Today’s inauguration marks an incredible milestone for the dealership, emphasising our goal of constantly providing an outstanding service to our valued customers.”