MUSCAT – Lulu Hypermarket teamed up with the P&G division of Khimji Ramdas in a unique and exciting attempt to break the Guinness Record for the most number of people moisturizing their beard simultaneously to pick up the “best fan face” during the season of football. The event was held at Lulu Baushar under the campaign Gillette “Shave and show your best fan face” on December 20, 2022.
The event, which was held to promote Gillette brand from the P&G stables, brought together 300 consumers who participated in the campaign with the aim of breaking the world record. The event also gave an experiential moment for the consumers to try Gillette products as they were allowed to keep the grooming bag with various products, they consumed for the record breaking execution. As part of the event, Lulu had set up a grooming area in the parking area of its Baushar outlet, providing consumers a chance to present their smartest look using the Gillette Mach3 razor which is built for precision and made for comfort, with stronger blades that stay sharper longer, as well as the best in category KCG beard oil. Consumers were then invited to “present their best fan face” by showcasing their best emotions to different football-related activities, such as penalty kick etc. All consumers participating in the campaign also received a gift hamper.
Commenting on the campaign, Shabeer K A, Regional Director – Lulu Hypermarkets, Oman, remarked “The timing of this activity is perfectly in sync with the season. With the just concluded football world cup football fans all over the country are still basking in the excitement the season has provided. We are happy and privileged to be again a part of P&G’s record breaking initiatives and hope that this platform provides an eco-system to encourage some out of the box marketing concepts and innovative products. P&G as a brand has been supporting our outlets with one of the strongest portfolios of trusted and quality brands.”
Sridhar Moosapeta, CEO Consumer Products Cluster, Khimji Ramdas stated, “We are extremely happy with the response we received through this campaign and we thank Lulu for their continuous support towards all our initiatives. We are also happy to have reached out to as many people as possible, as we could witness the thrill and enthusiasm of fans as they showcased what they loved the most about the game. At P&G, we are committed to introducing fresh and innovative ideas to serve the heightened needs and behaviours of consumers worldwide” he added.