Shatha Al Maskiry
What should businesses do as they slowly emerge from the lockdown?
By Shatha Al Maskiry The pandemic forced us to face unprecedented challenges, and as we slowly emerge from the lockdown; some old habits will have to die hard. We have to rapidly tackle the changes arising from COVID-19 by openly discussing them in the boardroom and...
Want to go Digital? Think Data Strategy, first!
By Shatha Al Maskiry The mindsets of Ceos have been dominated by “digitalisation” as there is an endless feed of news unfolding every day on how digitalisation is disrupting industries and even putting companies out of business. The radical transformations are putting...
“Our times of uncertainties and opportunities”
By Shatha Al Maskiry 2019 is a year that will present us with many uncertainties in the business environment and this is not unique to Oman; it is a regional and global trend. From a strategic aspect, the uncertainties offer business opportunities but it is also...