MUSCAT – Lulu Hypermarket Oman launched “British Food Week 2023”, an exciting event that will take place in selected stores across Oman. This much-anticipated promotion, running from June 11th to 18th, offers shoppers a remarkable opportunity to indulge in the finest local, seasonal, and specialty food and drinks from Britain and Northern Ireland. Supported by the British Embassy, the festivities were officially inaugurated by Deputy Head of Mission and HM Consul General, James Goldman, and Director of Trade and Investment, Mike Eyley, at Lulu Avenues Mall.
British Food Week is a haven for food enthusiasts, friends, and families eager to explore the diverse and delectable food products hailing from Britain and Northern Ireland. Lulu has sourced an extensive range of British goods, including cheese, cereals, cooking ingredients, biscuits, confectionery, frozen ranges, and fresh produce, to bring a true taste of the UK to Oman. The promotion will showcase an assortment of diabetic-friendly and gluten-free products, as well as an enticing selection of organic offerings from local and national producers.Among the popular UK brands featured during this event are Morrison’s, Somerset, Heinz, Alpen, Whites, Groovy Food, Grenade, Meridian, Hellmanns, James White, Mackies, and Walkers. From everyday essentials like milk, bread, and cheese to a plethora of products including British fine teas, chocolates, pastries, and sauces, there will be something to satisfy everyone’s palate. This year’s festival will also introduce new brands making their debut in the Omani market.
Ananth A.V, Director – Oman, Sri Lanka, and India of Lulu Group, expressed his excitement about the promotion, stating, “As always, the British Food Week is expected to receive an overwhelming response from our valued customers. It offers a delightful experience for shoppers to sample, enjoy, and purchase an array of delectable treats while celebrating everything wonderful about Britain. Additionally, the event will introduce customers to some unique British and Northern Irish dishes, enhancing their culinary journey.”
Shabeer K A, Regional Director – Lulu Hypermarkets, Oman, emphasized the significance of British Food Week as a platform for promoting the finest British brands to both the local and expatriate communities in Oman. “This event not only introduces more British brands to the Omani market and strengthens diplomatic relations between the two countries, but it also serves as the perfect occasion for fun, food, and entertainment for all,” he added.
Lulu’s state-of-the-art Sourcing and Logistics Centre in Birmingham, UK serves as the central hub for procuring and exporting food and non-food supplies to the Group’s network of hypermarkets and global retail chain operations in the UK and other countries. Lulu continually strives to enhance its customers’ shopping experience by analysing their preferences and providing them with the highest quality products at the best prices.
Join Lulu Hypermarket Oman for an extraordinary culinary adventure at British Food Week 2023. With its wide selection of UK delights and a lively atmosphere, this event promises to be an unforgettable experience for all. Don’t miss out on the opportunity to savor the flavours of Britain while celebrating the shared cultural heritage of Oman and the UK.