MUSCAT – HMD Global, the home of Nokia phones and accessories, announced its biggest launch to date featuring six new smartphones – Nokia X20, Nokia X10, Nokia G20, Nokia G10, Nokia C20 and Nokia C10 – that have been streamlined into three distinct lines.
Top of the range Nokia X-series, intermediate G-series and entry-level C-series all deliver the quality experience that consumers have come to expect from the European mobile company. Products that are built to last inside and out thanks to industry-leading security, superior durability, and the promise to provide the latest software, so you can keep your phone for longer.
Florian Seiche, CEO, HMD Global said “Today is more momentous than a regular product launch. The past 12 months have no doubt been challenging, yet they also gave us a moment to pause, think and prepare for the next big step in our start-up journey. As a Finnish company, our approach to technology and business is human-first and that is reflected in this new Smartphone range. We want people love their phones. The launch of HMD Mobile – a milestone in our journey to a holistic provider of all things mobile – amplifies this, and it is only the beginning. We want you to trust that we put security at the heart of everything we do – Nokia smartphones come with security and software updates for extra peace of mind. And we want people to keep their phones for longer, thanks to our signature durability.”
Stephen Taylor, CMO, HMD Global commented “For our team, innovative thinking is about unlocking high-value experiences to those who may have not had access to them before. Millions of people rely on a Nokia device for their everyday needs, from basic connectivity, to payments and creativity. We care about people trusting their phone. That’s why our industry-leading security offering runs across the new X, G and C ranges – everyone deserves to feel safe. We care about people keeping their phone for longer. These products are built to last inside and out, thanks to our upgrade promises and superior durability. And we want people to continue to love their phone. The X-series allows us to offer the benefits of our high-end partnerships with Qualcomm and ZEISS Optics. Finding that perfect balance between specs and affordability is what the G-series is all about. The C-series, meanwhile, thrives on delivering ultra-high value tech to the Smartphone market. I’m proud of the niche we’ve carved within this extremely competitive market.”
Sanmeet Singh Kochhar, Vice President for HMD Global MENA & India said “Today’s milestone launch is not only the biggest launch of our portfolio so far, but it also strengthens our leadership position as a holistic mobile services provider. As a human brand, our mission in delivering purposeful technology to everyone is also reflected in our new messaging of ‘Love it. Trust it. Keep it’. Indeed, our Nokia phones are made to love, built on trust, and designed to keep for longer. We are thrilled to introduce these new additions in our region that reflect our new messaging.”
Entering its very first market as an independent mobile virtual network operator (MVNO), HMD Mobile follows the success of the brand’s global roaming solution, HMD Connect which launched in March 2020. The new service launches in the UK this month, with gradual global roll-out plans.
Janne Lehtosalo, VP of Services, HMD Global: “HMD Mobile is built on the foundation of trust, simplicity and flexibility where you only pay for the features you will use every day with no fixed-term subscriptions or premiums. This momentous launch presents our ambition to become the ultimate one-stop-shop for all your mobile needs.”
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