DUBAI – Infusing a youthful and contemporary appeal to its well-known hair care brand, Dabur International recently announced Heba Magdi as the new face of Dabur Amla Hair Oil.
Dabur Amla Hair Oil extracts the unique qualities of Indian Gooseberry (Amla) in the most sophisticated manner to retain its hair health-enhancing qualities. Dabur International confirmed that the strategic move has been aligned to get younger consumers drawn towards the goodness and benefits of Amla.
Confirming the association Vineet Jain, Head of Marketing, Dabur International, said; “Dabur Amla Hair Oil is known for its efficacy over the last six decades and is the go-to solution for hair fall problems. We have always associated the brand with strong, confident women and with a celebrated youth icon like Heba Magdi on board, we are sure we can inspire the younger generation to consider our iconic brand for their hair fall problems. Heba’s vibrant, diva-like persona and confident attitude makes her a perfect match for our brand and we’re elated to welcome her into the Dabur International family.”
Enriched with the goodness of Indian Gooseberry (Amla), Dabur Amla Hair Oil contains essential vitamins and amino acids that nourish the hair from root to tip. It penetrates deep into the hair roots to strengthen them, and effectively reduces hair fall for long, strong and beautiful hair.
“I’m amazed at the many benefits of Amla (Indian Gooseberry) and Dabur International truly has a deep-rooted solution for our haircare problems. I’m happy to associate with Dabur Amla Hair Oil, a brand that has always showcased the epitome of beauty and strength.” said Heba Magdi.
Famous Egyptian actress Heba Magdi known for her impressive roles in TV serials like ‘A’ila Magnuna Gedan’ (A really crazy family) and ‘Ana We Ha’ola’ (Me and These Guys) has also made her mark in the film industry. She featured in a series named ‘El Farisa We Wl Seyad’ that garnered blockbuster views to make her one of the most famous stars. With over 11 million followers on her social media handles; Heba is an influencer of her sorts amongst the younger generation.
She will be seen as the face of Dabur Amla Hair Oil in TV commercials as well as social media from April 2nd week. Stay tuned!