MUSCAT — Hair today, gone tomorrow. That was the situation for ‘M’, a distressed young man who was confronting a major hair loss problem.
He was rapidly losing hair, maybe due to increased stress, dietary issues, environmental factors… and while all of these aspects were driving a noticeable rise in hair thinning and loss problems among adults and young adults alike across the Gulf region, including Oman, ‘M’ was not comfortable to be just part of a growing statistic.
He soon took things to hand and transformed himself from baldness to full hair back in a matter of hours. His hair was gone yesterday, back again today.
And as he flashed his new hair-filled look to his family, friends and public, he saw most of their jaws dropping or others literally falling from their chairs.
Bald yesterday, full hair today. And an ecstatic ‘M’ told Ligesh Tharayil, the managing director of Diseno Hairfixing, that their hairfixing provided him with an immediate confidence boost. “He said the hair system looked so natural that even close friends couldn’t tell the difference,” LIGESH THARAYIL told Black & White, adding that other clients of their newly opened hair fixing branch said it “significantly boosted their confidence and comfort in social situations”. Diseno Hairfixing soft-launched its first branch in Azaiba, recently. Backed by 21 years of professional experience, this branch offers excellent service to all customers, catering to users of any brand. “Diseno Hairfixing provides world-class, state-of-the-art hair patches and services,” Ligesh declared.
Diseno’s soft launch was inaugurated by sponsor Afra bint Ali Al Balushi; Jassim bin Adam Al Balushi, Amina bint Mayar Al Balushi. partner Tahir Mustaqeem. Faisal Mustafa, and Ashok Ullas were also present.
Lack of statistics create a stumbling block on knowing how many people suffer from hair loss in Oman, but it is understood that about 25 percent of men start losing their hair by 30 and it may increase to 50 percent by the time they turn 50. About 40 percent of women experience hair thinning or loss by the time they are 40, and slowly it increases with age. In this context, those offering solutions like Diseno and others that offer medical treatment offer a way out for the bald and those with hair loss issues.
“We must understand that hair fixing is a cosmetic solution rather than a medical treatment. It does not regrow natural hair but provides an immediate, natural-looking appearance for people experiencing hair loss,” Ligesh said.
EXCERPTS:
Is Diseno your first hair-fixing outlet in Oman? Is there a good market for such outlets here?
Yes, this is our first outlet in Oman. We believe there is a growing market for hair-fixing solutions as more people are looking for non-surgical ways to address hair loss and improve their appearance.
Is it looking good? Are things working out well? Are you getting good clients?
Yes, the response has been very encouraging. We are receiving a steady number of clients, and many come through referrals from satisfied customers.
How many hair-fixing solutions can Diseno do in a day?
Depending on the complexity of the procedure, we can comfortably serve around four to six clients per day while maintaining high quality and personalised service.
Are there many hair-fixing outlets in Oman? Do you have a lot of competition?
There are a few providers in the market, but we differentiate ourselves through premium-quality systems, experienced professionals, customised solutions, and excellent aftercare services.
What are the main hair-fixing solutions that Diseno offers? Is it mainly patches, wigs and weaving?
We offer customised hair systems, hair patches, wigs, toppers, extensions, and non-surgical hair replacement solutions. Each solution is tailored to the client’s needs and lifestyle.
Your advertisement mentions that it is “not a treatment”, but a “solution”. Could you explain that?
Hair fixing is a cosmetic solution rather than a medical treatment. It does not regrow natural hair but provides an immediate, natural-looking appearance for people experiencing hair loss.
Does hair-fixing have any side effects?
When applied and maintained properly using skin-friendly adhesives and quality products, hair fixing is generally safe and has minimal risk of side effects. We also provide maintenance guidance to ensure comfort and scalp hygiene.
We don’t see much of hair-fixing done for women… Does Diseno offer solutions for women?
Yes. We provide customised hair replacement solutions for women experiencing hair thinning, alopecia, or hair loss due to medical conditions or other reasons.
Does Diseno use 100 percent human hair or synthetic?
We primarily use premium-quality 100 percent synthetic hair. We also offer options depending on the client’s preference and budget.
How have your customers responding?
One recent client shared that the hair system looked so natural that even close friends couldn’t tell the difference. Others said it significantly boosted their confidence and comfort in social situations.
Does hair fixing really give confidence for those who opt for it?
Yes. Many clients report feeling more confident in both personal and professional settings after restoring the appearance of a full head of hair.
Are your clients mostly Omanis or expats?
We serve a diverse clientele, including both Omanis and expatriates from various nationalities.
Are the clients, older men or do young men come too?
Our clients range from young adults in their 20s to older individuals. Hair loss affects people of different ages, so our services are suitable for a wide-age group.
How long can the hair system be kept after the fixing is done? Do clients have to come back to Diseno on a regular basis to get it re-fixed or adjusted?
The hair system is securely attached and designed for daily activities. Clients usually visit every three to six weeks for maintenance, cleaning, and adjustments, depending on their lifestyle and the type of hair system.
Will the hair system fall off? Can it be washed? Can a user, remove it on his own and re-fix it?
A professionally attached hair system is secure during normal daily activities, including washing and light exercise. It can be washed and styled like natural hair. Some systems are designed for professional maintenance only, while others can be removed and reattached by the user after receiving proper guidance.
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