Geely launches the All-New Tugella

by | Apr 29, 2024 | 0 comments

MUSCAT – Towell Auto Centre LLC (TAC), the official distributor of Geely vehicles in the Sultanate of Oman, proudly introduces the newly launched Geely Tugella to the Omani roads. The Tugella that boasts a sleek, sporty, and modern design that seamlessly blends cutting-edge technology with exceptional performance has already started captivating SUV enthusiasts nationwide. As Geely’s first CMA-based coupe SUV, the Tugella sets a new standard in automotive excellence with its superior aerodynamics and unmatched comfort for both drivers and passengers.


Built on the advanced Compact Modular Architecture (CMA) platform, the Tugella sets a new standard in automotive reliability, offering customers enhanced safety, dynamic performance, and more user-friendly controls. Leveraging CMA, a stronger generation of “techno-being” is created. The CMA Super Matrix boasts six core competitive edges, including high flexibility and scalability, diverse power sources, world-class chassis, world-class power, world-leading electrical and electronic architecture, and the ability to meet differentiated market needs globally. Tugella’s sporty design and adaptability to diverse powertrains and technology redefine the modern SUV experience for the people of Oman.


Commenting on the launch, spokesperson at Towell Auto Centre, said: “We are thrilled to introduce the all-new Geely Tugella to SUV enthusiasts in Oman. With its luxurious interior, advanced technology, safety features, and extraordinary performance, the Tugella represents the pinnacle of automotive innovation. We are confident that Omani customers will be delighted by the Tugella’s superior driving experience and impressive list of features. Backed by Geely’s commitment to quality, the Tugella is set to redefine the SUV segment in Oman.”


The Geely Tugella ensures top-notch safety with its advanced cage-shaped structure, crafted from high-strength steel for efficient energy absorption from all directions during impacts. Paired with its leading active safety system and strategically placed airbags, it offers protection during both frontal and side collisions. Additionally, Tugella comes equipped with child safety locks, ISOfix child seat anchorage points, and a range of safety features including collision oil cut-off, collision door unlocking, and speed warning with voice reminder. It also features TPMS (Direct type, Digital display), an engine electronic anti-theft system, and a speed limiter, ensuring peace of mind for family travels.


Tugella’s coupe design seamlessly incorporates a sleek 14-degree fastback design, blending elegance with intelligent aerodynamics for a modern and sporty aesthetic. Its extended roofline enhances the vehicle’s sleek and contemporary profile, while inside, the Tugella offers unparalleled comfort and a premium driving experience. Smart features like the BOSE 12 audio system, head-up display, and anti-pinch front openable panorama sunroof elevate every journey to a luxurious experience. Choose from a vibrant spectrum of colors, ranging from crystal black to amber red, each hue accentuating its distinct and dynamic profile, commanding attention on every road trip.


The SUV boasts a four-wheel drive system, propelled by a robust 2.0-liter turbocharged four-cylinder direct-injection engine, generating an impressive 238hp of power and 350Nm of torque. Teamed with an Aisin 8-speed automatic transmission and BorgWarner’s fifth-generation 4WD system, it guarantees exceptional road handling & acceleration, reaching 0 to 100km/h in just 6.9 seconds! With power distributed evenly between the wheels, the Tugella is capable of tackling superior road handling on various terrains without compromising on driving experience. 


In a significant moment, Geely Tugella emerged as the dominant force securing first place in the 4-cylinder AWD4 drive category at Rally Jameel 2024 in Saudi Arabia. This historic achievement marked Geely’s debut in the Kingdom’s women’s car racing activity, showcasing its commitment to innovation and excellence on the racing circuit.

About TAC


In Oman, Geely vehicles are brought to you by Towell Auto Centre LLC. Established with a commitment to excellence, TAC has been delivering premium automotive products and services to the Sultanate of Oman over the years. And today it offers a comprehensive range of exceptional customer support services, managed by industry-leading professionals, and backed by superior after-sales services. The introduction of the Tugella exemplifies Geely’s dedication to innovative design, customer satisfaction, and quality.

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