By Shatha Al Maskiry Reality TodayThe COVID-19 pandemic, industry disruptions, and the changing social environment compelled leaders to manage and lead differently. We saw many organizational transformation projects surface; a new strategy, new business model, lean...
By Shatha Al Maskiry The pandemic forced us to face unprecedented challenges, and as we slowly emerge from the lockdown; some old habits will have to die hard. We have to rapidly tackle the changes arising from COVID-19 by openly discussing them in the boardroom and...
By Shatha Al Maskiry The mindsets of Ceos have been dominated by “digitalisation” as there is an endless feed of news unfolding every day on how digitalisation is disrupting industries and even putting companies out of business. The radical transformations are putting...
By Shatha Al Maskiry 2019 is a year that will present us with many uncertainties in the business environment and this is not unique to Oman; it is a regional and global trend. From a strategic aspect, the uncertainties offer business opportunities but it is also...