MUSCAT – BankDhofar organised a dinner event for media professionals from various media outlets in the Sultanate of Oman to enhance communication and exchange of opinions and ideas between them and the Bank.
During the dinner ceremony held at J W Mariott, Said Juma Al Busaidi, Head of Marketing and Corporate Communications at BankDhofar, shared the strategic goals of BankDhofar, Initiatives and priorities for the Bank and 2023 financial results. The Bank achieved its highest operating profit in the past eight years at 76 million riyals, while net profits reached 38.8 million riyals, an increase of 13.4 percent compared to 2022.
Al Busaidi explained that the bank opened 55 new branches in various states of the Sultanate of Oman during the past eighteen months, bringing the total number of branches to 118 elevating the Bank to being the second largest branch network in the Sultanate of Oman. The number of Offsite and Onsite 24/7 banking services like ATM’s/ CDM’s/ MFK’s also increased by 36% to reach more than 350.
The Bank introduced several customer-centric proposition offerings and enhancements. Based on the bank’s strategy, it rolled out ‘Life Cycle Banking,’ a segmented approach to meet customer needs from childhood to priority bank apart from Enterprise sales function taking banking to the customers doorsteps. BankDhofar continues to invest in its human capital by continuous training and skill enhancement to its workforce. The Bank welcomed more than 250 workforce with an overall 92% Omanisation.
The Bank prioritizes technology and innovation, making it integral to enhancing customer experiences. Customers enjoy secure and user-friendly digital banking channels, with the award-winning Mobile Banking App offering exclusive services like instant transfers, cardless cash, and mobile top-ups. The bank achieved another milestone by becoming the first bank in Oman and the Middle East to install Diebold Nixdorf’s RM4V Cash Recycling Engine, offering an unparalleled customer experience.
The Bank is also launching its Private Bank during the year 2024 with a dedicated team of wealth managers.
Al Busaidi thanked the media gathering for their continuous support and welcomed new ideas to enhance the brand visibility. He shared the bank’s priority is to acquire and deepen relationships through compelling value propositions, enhance use of data, to improve productivity and customer experience. The Bank is also working to prioritize ESG integration across its operations.
Photos: V K Shafeer
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