MUSCAT – Vodafone Oman is celebrating the second anniversary of its operations in the Sultanate with exceptional results that earned it approximately 10 percent of the market. Building on its impressive first year, the digital operator focused on fast-tracking its 5G Next Level network reach, doubling its sites to 1,500 and increasing 5G population coverage by 120 percent while gaining a 42 percent growth in its customer base, resulting in a 174 percent revenue increase.
The company’s pre-paid market share was also on the rise closing at around 11 percent in 2023. In addition, Vodafone Oman reported 4 million App downloads as well as increasing its sales channels to over 4,000 and its international roaming countries by 66 percent. Its dedication to delivering exceptional value was further validated by Vodafone Oman’s leadership of the Net Promoter Score for the second consecutive year. Supporting the company’s forward trajectory was USD 300 million in long-term financing secured through National Bank of Oman, Oman Arab Bank and Bank Dhofar, which catalysed its ambitious 5G Next Level network roll-out plan.
During the company’s annual performance update, Bader Al Zidi, Vodafone Oman CEO, said, “We are extremely proud of the tremendous growth achieved in our journey as the Sultanate’s first fully digital green-field telecom operator. Our vision remains unchanged: to digitalise the Omani way of life in a way that empowers individuals and communities to reach their full potential, all the while safeguarding the heritage, culture and the very essence of the Omani character.”
Al Zidi added, “Steadfast on delivering our promise for Oman, we continued to evolve as a leading tech-teleco, confidently achieving our objectives, overcoming challenges, and receiving wholehearted support from our partners, communities and customers. Our achievements were recognized locally, regionally and globally as we received over 17 awards and accolades. Most notably were our recent recognitions with Opensignal, where we dominated the Mobile Network Experience Report claiming 11 of the 14 categories”
Photos: V K Shafeer
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