MUSCAT- Top home furnishing retailer, PAN Emirates Home Furnishings, in Oman, today (December 15, 2022) announced exciting expansion plans, including the opening of a new flagship showroom and also rebranding of their name. PAN Emirates will rebrand to PAN Home as they open their new showroom in the heart of the city in Al Ghubrah, Bausher.
Flagship showroom to be opened by OCCI head
The new showroom will be inaugurated under the auspices of Faisal bin Abdullah Al Rawas, chairman, board of directors of the Oman Chamber of Commerce and Industry (OCCI), guests of honour, local dignitaries and PAN Home senior officials comprising Ceo and managing director Abdul Rahman Al Shamsi, group financial director Mohammad Katawala, head of operations Bilal Dyob, head of design Hala Haddad and head of marketing Adriana Kostic.
Expansion strategy
“As we inch closer to the end of this year (2022), we are excited to announce that, due to our remarkable growth over the last 15 years in Oman, we are expanding! We will be opening a new showroom in the heart of the city in Al Ghubrah (Bausher),” Asif Sayed, head of retail, told the media. “In fact, we are not only opening a new flagship showroom, but also undergoing a rebranding exercise from Pan Emirates to PAN Home to further modernise the brand,” he added.
The new 6000sqm flagship store
“The new showroom spans 6000 sqm and will be Oman’s new flagship store and leading home furnishing destination,” Bilal Dyob, Coo, noted, adding that the showroom will feature an extensive collection of high-end and urban pieces. “The modernised urban collection along with the core collections curated specifically for Omani audiences ensure that we cater to our customer’s needs and inspire them to explore new possibilities as they transform their homes.”
Three decades of success
PAN Emirates Home Furnishings, the UAE-based furniture retailer, celebrates a successful legacy as it celebrates 30 years in business. Founded in 1992 by Abdul Rahman Al Shamsi, it is hard to believe that this furnishing giant started out as a single store in Sharjah, UAE.
Over the past 15 years PAN Emirates has enjoyed great success in Oman. “We are operating out of three key branches – Al Hail, Salalah and now Al Ghubrah (Bausher),” Bilal Dyob said.
An added edge
PAN Emirates looks to the future as it takes steps to expand and enhance its portfolio of showrooms “In addition to the continuous progress, the expansion plans across the GCC, will give the rebranded furniture retailer an added edge to increase its market share in the years to come,” Bilal Dyob added.
Better shopping experience
“The brand continues to focus its energies on creating elegant home decor and offering a wide selection of quality home furnishing solutions that cater to customers’ ever evolving tastes. Regularly, the brand introduces new product collections and thematic sets to offer choice and a better shopping experience for its customers.
“We have a well-established customer base here in Oman; there is a high awareness of the brand in the country. In our efforts to expand the brand we are always looking for ways to reach new customer segments. The diverse offering and the wide customer reach are the key reasons for Pan Emirates’ (now Pan Home) success in the region,” said Adriana Kostic, head of marketing.
Leader in furniture design
“The brand is ever evolving and will be looking to further expand in the region, focusing on a number of growth markets. Along with its expansion plans, the brand is continuously improving its product range, quality and service delivery. PAN Emirates is set to reinforce their status as a leader in diverse, quality furniture and home décor offerings.
“At PAN Emirates, you will find timeless traditional styles as well as the latest modern home décor trends and everything in between,” Mohammad Katawala, group finance director, commented.
Photos: V K Shafeer / Sultan Abdali
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