MUSCAT – In a momentous event at the luxurious Al Bustan Palace Hotel, Muscat International Automobiles unveiled the revolutionary ROX Motors, setting a new benchmark in automotive excellence. The exclusive gathering of industry leaders, media representatives, and distinguished guests celebrated the arrival of this cutting-edge innovation, a true game-changer for Oman’s automotive landscape.
The launch event captivated attendees with a dynamic showcase of the ROX 01, New Generation All-Terrain Luxury SUV —a fusion of cutting-edge technology, unparalleled performance, and futuristic design. Engineered for power, efficiency, and sustainability, this groundbreaking vehicle is set to redefine the driving experience for modern motorists.
During the event, Muscat International Automobiles officials emphasised the brand’s unwavering commitment to innovation and excellence. “The ROX Motor 01 is more than just a car—it’s a movement. With groundbreaking engineering and state-of-the-art craftsmanship, we are shaping the future of mobility in Oman.”
Jarvis Yan, Co-founder and Chief Executive Officer of ROX Motor and David Wu, Chief Strategy Officer of ROX Motor shared their visionary perspectives on the brand’s expansion and the future of smart automotive technology in the region.
Founded in 2021, ROX Motor is a global luxury new energy vehicle company with a vision to become the world’s leading outdoor lifestyle brand. In August 2023, the company unveiled its first product, the ROX 01, an Extended Range Electric Vehicle. This luxury all-terrain SUV integrates three core values: everyday comfort, unparalleled all-terrain performance, and the thrill of outdoor adventure.
Muscat International Automobiles, an associate of Bahwan Services and Trading, is a leading name in the region. Backed by the renowned Bahwan Group, the company offers a wide range of brands including passenger car to luxury and commercial vehicles and equipment, providing top-quality products and exceptional customer service. With a strong market presence and a commitment to excellence, Muscat International Automobiles continues to be a trusted choice for automotive solutions in Oman.
With the launch of the ROX Motors, Muscat International Automobiles cements its position as a trailblazer in Oman’s automotive industry. The 3S facility, i.e., ROX showroom, service and parts center situated Al Azaiba. Apart from the above the customers can avail the after-sales service across Oman in Bahwan (BAT) Service Centers.
Photos: V K Shafeer
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