MUSCAT – Affirming its commitment to active participation in supporting various initiatives that contribute to enhancing the local economy, Bank Muscat has announced a partnership with the Office of the Governor of Musandam to support the upcoming Musandam Winter Season 2025/2026, scheduled to begin in November and run for six months.
The announcement took place during the promotional ceremony announcing the fourth edition of Musandam Winter Season 2025/2026 held at W Muscat hotel under the theme “Partnership”. The event witnessed the announcement of several partnerships with various institutions, reflecting the importance of concerted efforts among all stakeholders to deliver a sustainable tourism product that highlights Musandam’s uniqueness and adds value to the national economy.Musandam Winter Season 2025/2026 is a promising tourism initiative that will feature more than 60 diverse events across the governorate’s four wilayats, in addition to Limah and Kumzar villages, with the aim of strengthening Musandam’s position on the regional and global tourism map.
Sheikha bint Yousuf Al Farsi, Deputy CEO – Operations, Bank Muscat, expressed her delight with this collaboration with the Office of the Governor of Musandam, noting that it reflects the Bank’s strategy to serve the nation—whether by delivering banking services to all parts of the Sultanate, implementing annual social responsibility programmes, or entering into strategic partnerships that embody the importance of cooperation to achieve common goals.
She added: “We are pleased with the invitation from the Office of the Governor of Musandam to be part of making this year’s Winter Season a success through the planned activities and events that showcase the governorate’s rich history. This partnership also provides an opportunity for institutional collaboration and to reinforce the efforts led by the Governor’s Office and the Ministry of Heritage and Tourism in supporting Musandam’s tourism sector. With its rich geography and diverse natural and cultural landmarks, Musandam deserves greater attention as a key destination on both the regional and international tourism maps, which in turn will positively impact the economy and local community.” Al Farsi extended her appreciation to all officials at the Office of the Governor of Musandam for their collaboration, expressing confidence that this year’s season will achieve remarkable success, following in the footsteps of the previous three editions.
Musandam is renowned for its diverse tourism experiences that blend adventure tourism such as climbing, hiking, and zip-lining, with cultural tourism that allows visitors to explore the governorate’s rich heritage through archaeological sites, historical landmarks, museums, traditional crafts, and cultural festivals. In addition, the governorate offers vibrant recreational tourism activities, including carnivals, as well as marine tourism experiences such as dolphin-watching, diving among thriving coral reefs, fishing trips, kayaking, and camping.
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