MUSCAT – Bank Muscat is steadfast in its commitment to Oman Vision 2040, a national framework aiming to foster growth across industries and commercial sectors. This ambitious programme encourages government institutions and corporates to embrace emerging opportunities, paving the way for economic progress and innovation. Aligned with this vision, Bank Muscat has developed and executed strategies to strengthen diverse business sectors and empower organizations to leverage opportunities in local, regional, and global markets. The Bank has been proactive in adapting to shifting market dynamics and customer preferences, thereby, effectively addressing the needs of its government, corporate, SME, and other business customers.
Bank Muscat Corporate Banking’s new campaign, “Ambition Delivered”, underscores the Bank’s role as a trusted enabler of progress for its corporate customers. It signifies the Bank’s unwavering commitment to understanding the unique aspirations of its customers and transforming them into tangible achievements. Ambition Delivered reflects Bank Muscat’s dedication to delivering tailored solutions, innovative technology and seamless services that empower businesses to thrive in a dynamic economic environment. By aligning its efforts with the ambitions of customers, the Bank ensures that the Corporate Banking proposition is not just about financial transactions but about creating added value and fostering sustainable growth for the future.
Bank Muscat’s enduring success is rooted in its strong customer relationships and unwavering dedication to corporate values. These values, coupled with a commitment to quality and a no-compromise approach, have enabled the Bank to support its customers in achieving sustainable growth. For over four decades, Bank Muscat has been instrumental in advancing corporate banking, reinforcing its position as a trusted banking partner in the Sultanate. The Bank’s extensive range of services and innovative digital solutions empower the government, corporate, and SMEs sectors to achieve their strategic objectives, thus, contributing to the growth of the country’s economic landscape.
Ilham Murtadha Al Hamaid, General Manager – Corporate Banking at Bank Muscat, commented on the Bank’s pioneering role in the development of the government, corporate, and SMEs sectors. She stated: “Bank Muscat has consistently prioritized the development of the Bank customers’ businesses by keeping pace with market changes and providing forward-looking solutions. The Bank’s long-standing commitment to customers of all shapes and sizes underpins its mission to help them achieve their strategic goals and aspirations. Bank Muscat’s focus remains on delivering tailored and innovative banking solutions that address the evolving needs of its diverse customer base.”
Reflecting on the recent corporate banking brand positioning campaign, Ilham Al Hamaid added: “The Bank’s new campaign highlights its dedication to corporate customers and the progress the Bank as well as these corporates achieved together. The Bank is one of the first in the region to adopt strategic digital transformation initiatives, which have redefined operational efficiency of customers. By integrating the latest technologies into Bank Muscat’s offerings, the Bank ensures that corporate customers can seamlessly manage their businesses, allowing them to focus on growth and expansion. Bank Muscat remains committed to innovation, ensuring this commitment empowers the Bank’s customers to navigate the evolving landscape confidently.”
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