Hayatna – an Emirati brand upholding regional values

MUSCAT – Hayatna, a hundred percent Emirati-owned brand, dealing in dairy products, is offering its wide and diverse range to cater to the needs of Omani families. Hayatna’s diverse product range — including fresh milk, juices, kefir, and Icelandic Skyr — is thoughtfully crafted to meet the evolving lifestyles of residents in Oman and across the GCC.

Proudly Emirati, serving Omani families
“Hayatna is proudly an Emirati brand, created with a vision to serve families across Oman and the wider region,” said Joseph Abdo, Ceo of Emirates Food Industries (EFI) (*). “Our products are made with care, showcasing the best of local expertise while meeting world-class standards of quality and nutrition. We deeply value our strong relationships with retailers and consumers in Oman and remain committed to supporting health and well-being across the Sultanate.”

Unity and strength
This reflects the unity and strength shared by the nations within the GCC, a press note said. “It celebrates the shared history, values, and connections between the United Arab Emirates and the Sultanate of Oman,” the note added.

Advanced facilities
Hayatna’s production facilities, based in the UAE, are among the most advanced in the region. With over 7,000 Holstein cows and state-of-the-art dairy farms, the brand produces more than 45 million litres of fresh milk annually. This ensures consistent quality, reliability, and a focus on regional food security, benefitting the entire GCC community.

Clarity and transparency
Hayatna is working closely with distributors, retailers, and stakeholders in the Sultanate of Oman to ensure clarity and transparency. 

“Every product we create embodies the essence of the region’s aspirations,” said Mazen Alrefae, COO of EFI. “From fresh dairy products to innovative beverages like vitamin and collagen drinks, each bottle and carton reflects our commitment to quality, innovation, and regional values.”
For more information: www.hayatna.ae.

(*) Hayatna dairy products are from National Dairy LLC, a subsidiary of Emirates Food Industries (EFI).