MUSCAT – Bank Muscat has launched its annual Tadhamun programme in partnership with the Ministry of Social Development. In 2021, the programme will distribute 790 household appliances to 150 social welfare families across Oman. Earlier this year, the bank also provided laptops and tablets to 1,240 students from low-income families with the aim of supporting the government’s efforts to make online education available for all students in the aftermath of the COVID-19 pandemic. A joint team from the Ministry of Social Development and the bank is at present distributing household appliances to families in the Governorate of Muscat, and will continue in other governorates in the coming weeks. The distribution is being conducted after taking all precautions and in full compliance with COVID-19 social distancing norms so as to maintain the safety and health of everyone.
Speaking on the occasion, Talib Saif Al Makhmari, Manager, Community and Media Relations, Bank Muscat, said: “Bank Muscat is delighted to continue the ninth edition of this pioneering CSR programme, in close partnership with the Ministry of Social Development and sees this as an important means of further achievements in social responsibility and sustainability, especially given its great success in the past.”
This year’s programme is being implemented by the bank in cooperation with specialists from the Ministry of Social Development, who received applications and finalised the list of families entitled for the benefits. Talib Al Makhmari thanked the Ministry of Social Development, the volunteers and other participants for their role in ensuring the success of the programme.
Bank Muscat is proud of the success and achievements of its CSR programmes, which draws from the values of leadership and partnership so as to create a positive impact on Omani society. The Tadhamun programme has benefitted 1,691 families comprising more than 8,000 people since it was first launched in 2013. The bank has over 10 long-term CSR programmes including Green Sports, Little Investor, Jesr Al Mustaqbal, and the Al Wathbah SME Academy. It has also launched a number of development projects in the past including the Misfat Al Abriyeen heritage tourism project in the Wilayat of Al Hamra in partnership with the Ministry of Heritage and Tourism and a 15,000 sq. m. public park in Al Khoud in partnership with Muscat Municipality. Bank Muscat is well recognised both locally and internationally for its outstanding efforts in CSR and sustainability. In 2020, it was honoured by the Ministry of Social Development for its outstanding role in supporting people with disabilities, and also at the Fourth Oman Forum for Partnership and Social Responsibility.
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